Moments
Channels
Official Accounts
Mini Programs
Search
Full-Scenario
Moments · Channels · Official Accounts · Mini Programs · Search – five scenarios covering every touchpoint
Native content seamlessly integrated into users' Moments feeds – natural, highly engaging. Leveraging WeChat's massive user base to enable precise targeting and social sharing.
Connecting user social engagement with brand value through immersive native video experiences – ideal for product launches, seasonal promotions, and vivid storytelling.
Leveraging the WeChat Official Accounts ecosystem – placements include article bottom, mid‑roll, mutual‑selection, and video pre‑roll to drive broad reach and deeply convey brand values.
Powered by sophisticated data algorithms, delivering cost‑effective and high‑performance precision ads to efficiently reach and convert target users within the WeChat ecosystem.
Powered by WeChat Search's strong ecosystem connectivity, aligning brand content with user intent across 10+ search scenarios within the WeChat universe.
Covering every marketing scenario – image, video, card, interactive, and search formats to meet diverse goals from brand exposure to lead generation and e‑commerce conversion.
Data‑Driven · Precision Targeting · Brand + Performance
Leverage age, gender, location, interests, and behavior to precisely define your target audience
A/B test multiple creative versions to continuously improve CTR and conversion rates
Scientific daily budget and bidding strategy to maximise exposure and conversion while controlling costs
Full‑funnel data tracking, multi‑dimensional performance analysis, and iterative optimisation
WeChat Ecosystem · Social Marketing · Precision Reach · Brand + Performance
WeChat has over 1.2 billion monthly active users, covering China's mainstream consumers and the global Chinese diaspora – offering massive exposure opportunities.
Leverage user profiles, geolocation, interests, and purchasing behaviour to achieve precise ad delivery and high conversion.
Powered by WeChat's social graph, ad content can be shared, commented on, and liked – creating viral secondary reach that amplifies brand influence.
Comprehensive analytics dashboards – impressions, CTR, conversion rate, ROI – all key metrics are visible in real time.
From strategy to execution – full‑service support for efficient customer acquisition
Deep dive into brand goals, audience personas, and marketing needs
Custom ad strategy, scenario selection, and creative direction
Ad creation, review, launch – real‑time monitoring and optimisation
Multi‑dimensional analysis, optimisation recommendations, and next‑phase planning
Over 200 brands served – significant WeChat ad performance
1.2B+
WeChat MAU Coverage
+350%
Avg. ROI Increase
200+
Brands Served
50M+
Total Ad Impressions
Proven brand + performance results – data‑verified growth
Precisely targeting women aged 20‑35 via Moments Ads, combined with celebrity‑endorsed creatives and time‑limited offers, the new product achieved 5M+ impressions and a 1:4.2 ROI in its launch month.
5M+
Impressions
4.2
ROI
+280%
Sales Growth
Combining Official Accounts content seeding with Mini Program ads to precisely reach overseas Chinese users, driving 150% GMV growth and reducing CAC by 35% within 3 months.
150%
GMV Growth
‑35%
CAC
3x
Repurchase Rate
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