Privacy Policy
Your Trust · Our Commitment

Information We Collect

We may collect the following types of information:

• Information you provide directly: When you register an account on our official mall, place an order, fill out contact forms, subscribe to newsletters, apply for positions, or otherwise communicate with us through our Website, you may provide your name, email address, phone number, shipping address and other relevant details.
• Order and transaction information: When you place an order, we process information such as the products ordered, order amount, shipping address, payment status, shipment tracking, and returns, exchanges and after-sales records. Payment details such as bank card numbers are handled by compliant payment institutions over encrypted channels, and we do not store your full card number.
• Information collected automatically: When you visit our Website, we may automatically collect certain information, including your IP address, browser type, operating system, access time, referring URL, and your browsing behaviour on our site.
• Cookies and similar technologies: We use cookies and similar tracking technologies to enhance your browsing experience, analyse site traffic, and optimise our Services. You can control the use of cookies through your browser settings.
• Information from third parties: We may receive information about you from third‑party service providers (such as Google Analytics) to help us better understand user behaviour.

How We Use Your Information

The information we collect may be used for the following purposes:

• Order Fulfilment: Processing your orders and payments, arranging warehousing, dispatch and cross-border delivery, and handling customs clearance, returns, exchanges and after-sales service.
• Providing Services: Responding to customer inquiries, processing service requests, and providing customer support.
• Promotions and Communication: Sending you emails or messages about our products, events, offers and promotions (you may opt out at any time).
• Website Optimisation: Analysing user behaviour to improve our website content, functionality, and user experience.
• Recruitment: Evaluating and processing job applications.
• Legal Compliance: Complying with applicable laws, regulations, and legal processes.

Information Sharing and Disclosure

We do not sell, trade, or rent your personal information to third parties. We may share your information in the following circumstances:

• Service Providers: We may share necessary information with trusted third‑party service providers (e.g., email delivery, data analytics, cloud services) to enable them to perform services on our behalf. These providers are contractually obliged to protect your information.
• Legal Requirements: We may disclose your information when required by law, regulation, or governmental request.
• Business Transfers: In the event of a merger, acquisition, or sale of assets, your information may be transferred as part of the transaction.
• Your Consent: We may use your information for other purposes with your explicit consent.

Data Security

We implement reasonable technical and administrative measures to protect your personal information from unauthorised access, use, modification, or loss. These measures include:

• Using encryption technologies (such as SSL/TLS) to protect data transmission.
• Implementing access controls so that only authorised personnel can access personal information.
• Regular security assessments and vulnerability scanning.
• Entering into data processing agreements with third‑party service providers.

Although we take reasonable steps, no transmission or storage method is 100% secure. We cannot guarantee absolute security, but we are committed to continuously improving our security measures to protect your data.

Cookie Policy

Our Website uses cookies to enhance your browsing experience. Cookies are small text files stored on your device. The types of cookies we use include:

• Necessary Cookies: Required for the Website to function properly, such as session management.
• Analytics Cookies: Help us understand how users interact with the Website to improve our Services.
• Functional Cookies: Remember your preferences to enhance your experience.

You can manage or disable cookies through your browser settings. Please note that disabling certain cookies may affect the functionality of the Website.

Your Rights

Under applicable data protection laws, you may have the following rights:

• Right of Access: Request access to the personal information we hold about you.
• Right to Rectification: Request correction of inaccurate or incomplete personal information.
• Right to Erasure: Request deletion of your personal information in certain circumstances.
• Right to Restriction of Processing: Request restriction of processing of your personal information in certain circumstances.
• Right to Data Portability: Request that your personal information be transferred to a third party in a structured format.
• Right to Opt Out: Opt out of receiving promotional emails at any time.

To exercise any of these rights, please contact us using the details in the "Contact Us" section below. We will respond to your request within a reasonable time frame in accordance with applicable law.

Children's Privacy

Our Services are not directed to children under the age of 16. We do not knowingly collect personal information from children under 16. If we become aware that we have inadvertently collected such information, we will take steps to delete it as soon as possible.

Cross‑Border Data Transfers

YINHE TRADING LIMITED is headquartered in the State of Colorado, USA, and our Services may operate globally. Your personal information may be transferred to and stored in the United States and other countries where we operate. We will take appropriate safeguards (such as Standard Contractual Clauses) to ensure that your information receives adequate protection during such transfers.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We will post the updated version on this page and indicate the "Last Updated" date prominently. We encourage you to review this page periodically for any changes. For material changes (such as substantive changes to our information handling practices), we will notify you by email or by posting a notice on our Website.