Global Economic Landscape
Trade Policy
AI & Marketing Technology
Data · Automation
User Decision Path
Purchase Preferences
Industry Reshuffling
Differentiation Strategies
From macro to micro, decoding the new variables
Tracking growth expectations, FX volatility, and trade agreement changes in major economies to anticipate market cycle inflection points.
AI applications in ad placement, data privacy technologies, and the evolution and integration of marketing automation tools.
How overseas consumers gather information, their decision journeys, and the evolving patterns of brand loyalty.
New entrants, changing industry concentration, and breakthrough opportunities for differentiation.
We also continuously track global regulatory and platform policies — regulatory developments in major markets like the EU and US, as well as policy changes on mainstream advertising platforms.
The core variables reshaping the going-global landscape
From audience targeting to creative generation and smart bidding, AI is reshaping every step of ad placement, boosting efficiency by 4.2×.
Content + commerce dual‑engine; 62% of brands are increasing social commerce investment, with platforms like TikTok Shop becoming new growth engines.
Third‑party cookie phase‑out accelerates; brands must build first‑party data assets to take control of user insights.
Emerging markets like Southeast Asia, the Middle East, and Latin America see ad spend growth of 22%, far outpacing the global average, creating new blue oceans.
Traffic dividends peak; brand trust becomes the new barrier. 35% of consumers are willing to pay a premium for trusted brands.
Deep Insight
“In 2026, the key to going global is no longer traffic acquisition, but how to build sustainable brand trust assets.”
Core annual trends and strategic topics
Audience → Creative → Bidding, AI drives end‑to‑end ad intelligence
LaunchedContent + commerce dual‑engine, social commerce becomes mandatory
BoomingCookie phase‑out drives first‑party data as core advantage
OngoingSoutheast Asia · Middle East · Latin America become new growth engines
High growthTraffic peaks, trust becomes the long‑term moat
Accelerating35%
Consumers willing to pay premium for brand value
Brand building ROI continues to rise
“In the past decade, going global relied on traffic dividends; in the next decade, it will rely on trust assets. Brand trust is becoming the new currency in global markets.”
68%
Brands increasing going‑global efforts
47%
Consumers prioritize trust
Transparent communication
Build the foundation of trust between brand and consumers
Consistent experience
Unified brand experience and value promises across all touchpoints
Long‑term value orientation
Shift from short‑term conversion to long‑term brand asset accumulation
Data‑driven trend insights
$6.8T
Global digital ad spend
+9.8% growth
62%
Brands increasing social commerce investment
+15pp increase
4.2×
Efficiency improvement from AI ad tools
Significant boost
22%
Growth in emerging market ad spend
2× global average
A complete research framework from data to strategy
Cross‑validate multiple sources to ensure reliability
Separate signals from noise to capture the real variables
Causal chain analysis to project evolution paths
Actionable recommendations and prioritization
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